Just about everyone wants to implement the most cost effective techniques when promoting their product. Thankfully there are plenty of low cost and even FREE methods of promotion that you can implement. FREE is always good, right? Well, it’s good to some extent. I find that some of the free techniques are easily abused, and this can do more harm to your marketing campaign than good in the long run. Many who see a free advertising opportunity will get carried away and instantly begin to turn their advertisement into SPAM. Two words for you, not good.

I know not everyone has the time and unlimited financial resources available to create the most perfect campaign, but if you want to get the most out of your promotion, you’re going to be required to put a significant amount of effort in to it. Don’t get discouraged if you don’t receive the results you want. There’s times when marketing campaigns go good, and time when campaigns go bad. My advice is to roll with punches and keep trying.

If you are working with a limited budget, the possibility of obtaining good quality targeted traffic to your site through low cost marketing is achievable. You don’t have to spend a huge amount of money to get your promotion in motion. All you need is a little bit of confidence and clever thinking to get the ball rolling. As I have mentioned many times in the past, writing articles is a highly effective method of free advertising. If you aren’t able to write articles, you can outsource this for a very low cost. Article marketing will bring a decent amount of targeted traffic to your site and should not be overlooked.

Once you have some original articles written, you can distribute them to a few article directories. It won’t be long until you see a nice steady stream of traffic flowing to your site. The key to this free method of advertising is high quality and original articles, distributed to high quality article directories. EzineArticles is a good place to start.

Another free method of promotion is through the use of blogs. I know many internet marketing professionals who despise blogs. But the fact of the matter is they are pretty much here to stay, and they work! If you have limited funds and are seeking ways to promote your products or services for free, blogs are the way to go. You can setup a free blog through sites like Wordpress, or Blogger. Keep in mind that if you use a blog, stay professional. Stay on topic with the product or service you are marketing. Always remember to include the link of your own web site on your blog. And also remember to keep your blog posts a bit interesting. The whole idea is to provide high quality content, just like when you are writing your articles.

If you still are convinced that blogs just aren’t for you, try setting up a free Squidoo page, or a page at HubPages. Both these sites are free for you to use, and they offer you a huge audience to market to, right up front. Another advantage of utilizing these sites is that you don’t have to be a web guru to get your page started. They make it extremely simple to get started, and you’ll be able to promote your product within minutes.

And of course you can expand your ideas through the use of social media marketing. This option is completely free, and extremely effective. Use tools and resources such as Twitter, Stumbleupon, Digg, Delicious, etc. Chances are you’ll have positive marketing results if you utilize these tools. Just remember, don’t spam.

There are many more free and low cost methods of promotion, but these are just a few to get your creative thinking process in motion. Remember that you don’t always have to spend your life savings on advertising. Think smart, be creative, utilize resources, and put it all into action!