Using Yahoo! Answers as a Marketing Tool

Image Courtesy of svilen001 - http://bigphoto1.blogspot.com/Did you know that your website can benefit from the use of Yahoo! Answers? If you’re unfamiliar with Yahoo! Answers, the site is best described as a question and answer network utilized by approximately 90 million users worldwide. Now that’s a pretty big group of people you can market too. Best of all, users are using the site to seek out information, information they WANT.

Yahoo! Answers is successful simply because many are tired of the same old traditional way to find an answer to their question. Those who seek out information have a pretty good chance of finding an answer to their question once they put it out there in front of millions.

Potential

Here’s where you come along, as an internet marketer, ready to market your site. The potential of gaining targeted traffic to your website is HUGE. There is absolutely no advertising cost involved. The only cost to you will be a little bit of time and effort. When visiting Yahoo! Answers, browse through the categories that relate to your business or product, look for the questions people are posting. Do you see the potential?

Building Trust

Now don’t go all crazy and start spamming the site. I’ll tell you now, that will harm you way more than it will help you. As with any other social networking community, you’ll want to establish a presence and become a trusted member of the community. Building a little bit of trust among users will go a LONG way.

Getting Started

This doesn’t take much time to get started. Sign up and become a member of Yahoo! Answers. Remember to completely fill out your profile. You’ll want your profile to proudly display who you are and what you’re all about. Once you have that all taken care of you can begin browsing the site. Remember to focus on categories that are relevant to the products or services that you are marketing on your website. In these categories you will want to look for questions that you can answer.

Only focus on questions that you can provide an honest, legitimate, and valuable answer to. This will certainly pay off in the long run. It’s a good idea to search keywords that are relevant to your own website. Doing this will certainly narrow things down a bit.

Once you have found the questions you can answers, occasionally link to your website as a reference. Don’t link the same way every time, because this will easily be noticed as spam. And it’s probably a good idea to link to other relevant sites as references as well.

Network With Others

You’ll want to participate in various ways while utilizing Yahoo! Answers. Don’t just use the site as a place to advertise your website. You’ll want to actively take part and vote for other positive answers too. Connect with others and build relationships. You just may be surprised at how rewarding this becomes in the future.

If you follow these suggestions, it won’t be long until you start seeing a steady increase in traffic to your site. Just remember to participate responsibly. Yahoo! Answers has proven to be a useful tool to many worldwide, so give it a shot!

Leave a Reply