While it seems like everyone in the world of internet marketing is focused on earning money through Google AdSense, I’m ready to tell you several reasons why you shouldn’t. Don’t get me wrong, if you have everything well in place, you can make a significant amount of money through AdSense. But there comes a time when you should know when and when not to use Google AdSense on your website.

I have had much success using Google AdSense, but I am very careful when choosing which sites I want to display ads on. Below you will find 5 reasons why you should not use AdSense on certain websites.

1. Google AdSense Can Be Bad For Business

Did you know that you could be severely harming your business by choosing to display Google AdSense on your website? I know, you’ve probably read countless articles and e-books claiming you can become a millionaire through AdSense. I am not here to say this can’t be done, but at what cost to your business?

I’m quite confident in saying that Google AdSense can be bad for your business.

I’ll set up a little scenario to help you understand how Google Ads can be bad. Let’s say you own John’s Used Cars, a used car business. And let’s say that you have one of the nicest looking used car lots in town. Your car lot is set up better than the rest of the ones in town.

Now picture all your cars lined up nicely on the lot, all waiting to be sold. Except there is one thing different about your car lot. Next to each car you are selling is a billboard, or a sign with an advertisement on it if you will. Each advertising sign that is next to the cars you are selling is telling your potential customer to check out another used car lot down the street. Sounds a bit silly doesn’t it? Here you are displaying your cars for sale, surrounded by signs advertising sales at other used car lots down the block.

Now apply this scenario to your online business. If you have a nice looking website created for your business, full of high quality content, why do you want your content surrounded by advertising links to other relevant websites? You are literally telling your customers to go somewhere else and shop. And what’s in it for you? A few pennies here and there when the visitor to your website clicks a Google AdSense ad.

What you just did is sent your customer away from your site, a really big mistake. This is bad for your business, because you set yourself up to lose potentials customers, sales, and leads. All the time you have spent trying to drive traffic to your site goes down the drain.

2. Google AdSense Unprofessional?

I’m willing to say that if you have Google AdSense ads plastered across your site, your site falls into the unprofessional category. I know many will argue about this, but in my view it’s true. People who use AdSense will go hog wild and begin placing ads carelessly throughout their website. This is usually done because others say earning money through your ads is all about placement. This is true, however your nice looking website has now become a huge bulletin board of advertisements.

Google AdSense does allow you to customize the look of the ads you place on your website, but only to a certain extent. Let’s go back to the used car lot business that I mentioned a few moments ago. Let’s say there are two sales people working at this used car lot business. Both sales people are dressed very professional, however one is wearing 25 buttons advertising other businesses. Which sales person would you be more comfortable with? Without being too judgmental or bias, it’s pretty safe to say that you’d rather be approached by the sales person who is dressed professionally, without all the buttons.

3. Google AdSense Creates a Distraction to Your Visitors

How many times have you visited a site about a certain topic, only to be bombarded by ads for another topic? It happens all the time. If you have a website about video games, why have a bunch of advertisements for wedding dresses? There is usually some sense of control, but there are times when the ads just don’t match up to the content. I think this is a HUGE problem, and creates an unnecessary distraction to your site’s visitors.

It’s crucial that you grab the attention of your visitors within the first few seconds, otherwise you just may lose a customer. If you focus on creating a web site with less distractions, you will more than likely have better results in the long run.

4. Google AdSense Can Cost You Advertising Money

Using Google AdSense can end up costing you more than you think. This applies to many web site owners who use Pay Per Click (PPC) advertising to drive traffic to their site. PPC can be a highly effective form of advertising, but you just might be throwing everything out the window when you use PPC advertising and AdSense at the same time. Imagine you are spending a specific dollar amount on PPC advertising each day, yet the majority of your traffic that comes through PPC ends up clicking on the AdSense links on your site. Where’s the benefit here?

You just spent advertising money to bring a visitor to your site and immediately send them somewhere else. You didn’t capture any leads, make any sales, and just drove the customer away from your business. NOT good! Yes, you can earn money from the AdSense ads that are being clicked, but they aren’t worth nearly the same amount value as a good lead you might have captured during this process.

5. Google AdSense Can Cause Lack of Focus

This one is important to you as a web site owner. It’s very easy to lose focus while creating a decent quality web site. Many will lose focus on creating good content, and will constantly be looking for ways to increase revenue through their AdSense ads.

This is fine if you have a website with a sole purpose of earning money through AdSense ads alone, but if you have a website for your business, you’ll begin to lose focus on creating content that can increase the revenue for your business. And the whole point of creating a website for your business is to build your business, build a customer database, and earn money.

So there you have it, some of my reasons to think twice before adding Google AdSense to your business site. I am not here to tell you that you should never use Google AdSense to earn money. You just should be cautious when it comes to using this method to make money.