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	<title>Smart Marketing &#187; Web Publishing</title>
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		<title>eCommerce: Magento, an alternative to osCommerce</title>
		<link>http://smartmarketing.info/marketing/ecommerce-magento-an-alternative-to-oscommerce/</link>
		<comments>http://smartmarketing.info/marketing/ecommerce-magento-an-alternative-to-oscommerce/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 16:59:14 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Open Source Software]]></category>
		<category><![CDATA[Web Publishing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[online merchant solutions]]></category>
		<category><![CDATA[open source ecommerce platform]]></category>
		<category><![CDATA[oscommerce]]></category>
		<category><![CDATA[shopping cart software]]></category>

		<guid isPermaLink="false">http://smartmarketing.info/?p=37</guid>
		<description><![CDATA[Listen up eCommerce business owners, there&#8217;s a pretty good osCommerce alternative available as an open source online e-commerce solution, and it goes by the name of Magenta.  If you operate an online store, chances are pretty good you&#8217;ve experimented with or have utilized osCommerce.  Many are satisfied with what osCommerce can do for [...]]]></description>
			<content:encoded><![CDATA[<p>Listen up eCommerce business owners, there&#8217;s a pretty good <a title="osCommerce" href="http://www.oscommerce.com/" target="_blank">osCommerce</a> alternative available as an open source online e-commerce solution, and it goes by the name of <strong>Magenta</strong>.  If you operate an online store, chances are pretty good you&#8217;ve experimented with or have utilized osCommerce.  Many are satisfied with what osCommerce can do for their business, while others become extremely frustrated with a variety of problems which may occur while using the open source software.</p>
<p><a href="http://smartmarketing.info/wp-content/uploads/2008/12/magento.jpg"><img class="alignnone size-medium wp-image-38 alignright" style="float: right; margin-left: 10px; margin-right: 10px;" title="magento" src="http://smartmarketing.info/wp-content/uploads/2008/12/magento-288x300.jpg" alt="Magento Screenshot" width="229" height="238" /></a>Those frustrated with osCommerce will usually turn to the <strong><a title="osCommerce Community Support Forums" href="http://forums.oscommerce.com/" target="_blank">osCommerce Community Support Forums</a></strong> for answers, but answers are not always available to the problems they face.  In all honesty, there are some pretty decent online stores utilizing osCommerce.  After all, it&#8217;s open source, and a free e-commerce solution.  And for many, free is the only way to go.</p>
<p>There have been several alternatives to osCommerce, such as <strong><a title="ZenCart" href="http://www.zencart.com/" target="_blank">ZenCart</a></strong>, <strong><a title="CRE Loaded" href="http://www.creloaded.com/" target="_blank">CRE Loaded</a></strong>, <strong><a title="PrestaShop" href="http://www.prestashop.com/" target="_blank">PrestaShop</a></strong>, and <strong><a title="Pinnacle Cart" href="http://www.pinnaclecart.com/" target="_blank">Pinnacle Cart</a></strong>.  One alternative which many may not be familiar with is Magento.  Magento is an open source eCommerce platform developed by <strong><a title="Varien" href="http://www.varien.com" target="_blank">Varien</a></strong>, a Los Angeles company founded in 2001.  The flexible platform offers up features that store operators require for their business.  And the interest in Magento is growing steadily, with over <strong>525,000 downloads</strong>.</p>
<p>If you&#8217;re looking for an osCommerce alternative, <span style="text-decoration: underline;"><strong><a title="Magento" href="http://www.magentocommerce.com/" target="_blank">download Magento</a></strong></span> and give it a whirl.  The platform has the ability to attract the attention of the marketing world, offering up essential SEO and product management tools.</p>
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		<item>
		<title>5 Reasons Not To Use Google AdSense</title>
		<link>http://smartmarketing.info/internet-marketing/5-reasons-not-to-use-google-adsense/</link>
		<comments>http://smartmarketing.info/internet-marketing/5-reasons-not-to-use-google-adsense/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 16:43:37 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Publishing]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[disadvantages of adsense]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[image ads]]></category>
		<category><![CDATA[making money with adsense]]></category>
		<category><![CDATA[reasons not use google adsense]]></category>
		<category><![CDATA[text ads]]></category>

		<guid isPermaLink="false">http://smartmarketing.info/?p=34</guid>
		<description><![CDATA[While it seems like everyone in the world of internet marketing is focused on earning money through Google AdSense, I&#8217;m ready to tell you several reasons why you shouldn&#8217;t.  Don&#8217;t get me wrong, if you have everything well in place, you can make a significant amount of money through AdSense.  But there comes [...]]]></description>
			<content:encoded><![CDATA[<p>While it seems like everyone in the world of internet marketing is focused on <strong>earning money through Google AdSense</strong>, I&#8217;m ready to tell you several reasons <strong>why you shouldn&#8217;t</strong>.  Don&#8217;t get me wrong, if you have everything well in place, you can make a significant amount of money through AdSense.  But there comes a time when you should know when and when not to use Google AdSense on your website.</p>
<p>I have had much success using Google AdSense, but I am very careful when choosing which sites I want to display ads on.  Below you will find 5 reasons why you should not use AdSense on certain websites.</p>
<p><span id="more-34"></span></p>
<p><strong>1.  Google AdSense Can Be Bad For Business</strong></p>
<p>Did you know that you could be severely harming your business by choosing to display Google AdSense on your website?  I know, you&#8217;ve probably read countless articles and e-books claiming you can become a millionaire through AdSense.  I am not here to say this can&#8217;t be done, but at what cost to your business?</p>
<p>I&#8217;m quite confident in saying that Google AdSense can be bad for your business.</p>
<p>I&#8217;ll set up a little scenario to help you understand how Google Ads can be bad.  Let&#8217;s say you own John&#8217;s Used Cars, a used car business.  And let&#8217;s say that you have one of the nicest looking used car lots in town.  Your car lot is set up better than the rest of the ones in town.</p>
<p>Now picture all your cars lined up nicely on the lot, all waiting to be sold.  Except there is one thing different about your car lot.  Next to each car you are selling is a billboard, or a sign with an advertisement on it if you will.  Each advertising sign that is next to the cars you are selling is telling your potential customer to check out another used car lot down the street.  Sounds a bit silly doesn&#8217;t it?  Here you are displaying your cars for sale, surrounded by signs advertising sales at other used car lots down the block.</p>
<p>Now apply this scenario to your online business.  If you have a nice looking website created for your business, full of high quality content, why do you want your content surrounded by advertising links to other relevant websites?  You are literally telling your customers to go somewhere else and shop.  And what&#8217;s in it for you?  A few pennies here and there when the visitor to your website clicks a Google AdSense ad.</p>
<p>What you just did is <strong>sent your customer away from your site</strong>, a really big mistake.  This is bad for your business, because you set yourself up to lose potentials customers, sales, and leads.  All the time you have spent trying to drive traffic to your site goes down the drain.</p>
<p><strong>2.  Google AdSense Unprofessional?</strong></p>
<p>I&#8217;m willing to say that if you have Google AdSense ads plastered across your site, your site falls into the unprofessional category.  I know many will argue about this, but in my view it&#8217;s true.  People who use AdSense will go hog wild and begin placing ads carelessly throughout their website.  This is usually done because others say earning money through your ads is all about placement.  This is true, however your nice looking website has now become a<strong> huge bulletin board of advertisements</strong>.</p>
<p>Google AdSense does allow you to customize the look of the ads you place on your website, but only to a certain extent.  Let&#8217;s go back to the used car lot business that I mentioned a few moments ago.  Let&#8217;s say there are two sales people working at this used car lot business.  Both sales people are dressed very professional, however one is wearing 25 buttons advertising other businesses.  Which sales person would you be more comfortable with?  Without being too judgmental or bias, it&#8217;s pretty safe to say that you&#8217;d rather be approached by the sales person who is dressed professionally, without all the buttons.</p>
<p><strong>3.  Google AdSense Creates a Distraction to Your Visitors</strong></p>
<p>How many times have you visited a site about a certain topic, only to be bombarded by ads for another topic?  It happens all the time.  If you have a website about video games, why have a bunch of advertisements for wedding dresses?  There is usually some sense of control, but there are times when the ads just don&#8217;t match up to the content.  I think this is a HUGE problem, and creates an unnecessary distraction to your site&#8217;s visitors.</p>
<p>It&#8217;s <strong>crucial</strong> that you <strong>grab the attention of your visitors</strong> within the <strong>first few seconds</strong>, otherwise you just may lose a customer.  If you focus on creating a web site with less distractions, you will more than likely have better results in the long run.</p>
<p><strong>4.  Google AdSense Can Cost You Advertising Money</strong></p>
<p>Using Google AdSense can end up <strong><span style="text-decoration: underline;">costing you more than you think</span></strong>.  This applies to many web site owners who use Pay Per Click (PPC) advertising to drive traffic to their site.  PPC can be a highly effective form of advertising, but you just might be throwing everything out the window when you use PPC advertising and AdSense at the same time.  Imagine you are spending a specific dollar amount on PPC advertising each day, yet the majority of your traffic that comes through PPC ends up clicking on the AdSense links on your site.  Where&#8217;s the benefit here?</p>
<p>You just spent advertising money to bring a visitor to your site and immediately send them somewhere else.  You didn&#8217;t capture any leads, make any sales, and just drove the customer away from your business.  NOT good!  Yes, you can earn money from the AdSense ads that are being clicked, but they aren&#8217;t worth nearly the same amount value as a good lead you might have captured during this process.</p>
<p><strong>5.  Google AdSense Can Cause Lack of Focus</strong></p>
<p>This one is important to you as a web site owner.  It&#8217;s very easy to lose focus while creating a decent quality web site.  Many will lose focus on creating good content, and will constantly be looking for ways to increase revenue through their AdSense ads.</p>
<p>This is fine if you have a website with a sole purpose of earning money through AdSense ads alone, but if you have a website for your business, you&#8217;ll begin to <strong>lose focus on creating content</strong> that can increase the revenue for your business.  And the whole point of creating a website for your business is to build your business, build a customer database, and earn money.</p>
<p>So there you have it, some of my reasons to think twice before adding Google AdSense to your business site.  I am not here to tell you that you should never use Google AdSense to earn money.  You just should be cautious when it comes to using this method to make money.</p>
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		<item>
		<title>Ways You Can Make Money With HubPages</title>
		<link>http://smartmarketing.info/internet-marketing/ways-you-can-make-money-with-hubpages/</link>
		<comments>http://smartmarketing.info/internet-marketing/ways-you-can-make-money-with-hubpages/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 17:45:30 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Publishing]]></category>
		<category><![CDATA[creating a hub]]></category>
		<category><![CDATA[creating a hubpages page]]></category>
		<category><![CDATA[free webpages]]></category>
		<category><![CDATA[hubpages]]></category>
		<category><![CDATA[making money]]></category>
		<category><![CDATA[making money with hubpages]]></category>
		<category><![CDATA[marketing with hubpages]]></category>

		<guid isPermaLink="false">http://smartmarketing.info/?p=31</guid>
		<description><![CDATA[HubPages is a great money making opportunity waiting to happen, yet so many tend to overlook its benefits.  If you have a specific product or service that you are marketing, I suggest that you explore the various ways you can use HubPages as a marketing tool to help build your business.
If you are not [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://smartmarketing.info/wp-content/uploads/2008/12/hubpages-logo.png"><img class="alignnone size-medium wp-image-33 alignleft" style="float: left;" title="Making Money with HubPages" src="http://smartmarketing.info/wp-content/uploads/2008/12/hubpages-logo.png" alt="Making Money with HubPages" width="200" height="76" /></a>HubPages is a great <strong>money making opportunity</strong> waiting to happen, yet so many tend to overlook its benefits.  If you have a specific product or service that you are marketing, I suggest that you explore the various ways you can use HubPages as a marketing tool to help build your business.</p>
<p>If you are not quite sure what <span style="text-decoration: underline;"><a title="HubPages" href="http://www.hubpages.com" target="_blank">HubPages</a></span> is, let me help you become a little bit familiar with the site.  HubPages allows users of the website to create their own unique page, a Hub as they call it.  You can pretty much customize the page any which way you choose, selecting various types of content such as pictures, text, videos, links, etc.</p>
<p>The nice part is that it&#8217;s extremely <strong><span style="text-decoration: underline;">fast and easy</span></strong> for users to begin creating their own Hub.  All you have to do is create a free account, pick an appropriate title for your Hub, add a few tags, and you&#8217;re well on your way.  Pages are created using capsules, and it&#8217;s the capsules that contain various types of content.  If you have created a <strong><a title="Squidoo" href="http://www.squidoo.com" target="_blank">Squidoo</a></strong> page, you&#8217;ll be able to relate to this type of page creation.</p>
<p><span id="more-31"></span></p>
<p>Once you have added the capsules you choose, all you have to do is publish the page.  Within minutes you&#8217;ll have your own unique Hub being displayed for others to see.  This is where all the good stuff comes into play, because you&#8217;ll have an audience to market to, and the potential of making some money is quite good.</p>
<p>Your page will not automatically make money for you however, you&#8217;ll have to put some thought into it&#8217;s creation.  You will have to put forth a good amount of effort and spend quality time on your page to take full advantage of the money making opportunities HubPages offers.  HubPages has a rating system in place, called a HubScore.  The HubScore is a score ranging from 0 to 100, with 100 being the highest quality score.  The more original and unique content you have on your Hub the better your score will be.  There are a variety of factors which ultimately determine your HubScore, but you&#8217;ll receive a higher score if you focus on original and high quality content for your page.</p>
<p>So now that you have somewhat of an idea of what HubPages is, let me share with you a few ways you can <strong>make money with HubPages</strong>.</p>
<ul>
<li><strong>Create A Unique Hub</strong></li>
</ul>
<p style="padding-left: 30px;">Like I mentioned a few moments ago, a high quality hub will boost your status on HubPages.  You want to reach out and grab the attention of your readers.  There is no better way other than creating high quality and original content.  You&#8217;ll be off to a great start if you have had experience writing good articles.  Visitors to your page who enjoy what you have created will often leave comments.</p>
<p><strong></strong></p>
<p style="padding-left: 30px;">There is excellent potential of building a steady stream of traffic to your page.  This is where you want to be sure and link to your own personal website for the products and services you offer.  Just remember to link to relevant information.  If you have created a Hub about digital camera products, don&#8217;t link to your website that&#8217;s selling cookbooks.  If you are providing useful and informative content, chances are you&#8217;ll be able to build traffic to your own site if you add links in the appropriate places.  Building traffic is a key to making money on HubPages, and with that said I&#8217;ll move on to the next bit of advice&#8230;</p>
<ul>
<li><strong>Add Tags</strong></li>
</ul>
<p style="padding-left: 30px;">Don&#8217;t forget to add tags for your Hub.  Tags are important because they help catogorize the information that your Hub is offering.  Remember that you want to add relevant and high quality tags, because these tags are important keywords for your site.</p>
<ul>
<li><strong>Build Traffic</strong></li>
</ul>
<p style="padding-left: 30px;">You want to get your Hub noticed by people, so you&#8217;ll have to become active and participate in various activities.  Comment on other people&#8217;s pages, join groups, join fan clubs, and participate in forums.  All these types of activities will allow others to discover who you are and the Hubs you have created.  Remember, your goal is to be seen.  You can create a funnel of traffic from your Hub page to your personal site by simply becoming active and gaining trust from your readers.</p>
<ul>
<li><strong>Google AdSense, Amazon Affiliates, and eBay</strong></li>
</ul>
<p style="padding-left: 30px;">If you create a good Hub page and build a good amount of traffic, you can make some money through Google AdSense, Amazon, and eBay.  Now I have a slightly different opinion that many when it comes to earning money using these methods.  If I&#8217;m trying to market a specific product or service and am trying to ultimately direct people to my own site, I don&#8217;t want people to click away on Google AdSense or Amazon/eBay affiliate links.</p>
<p style="padding-left: 30px;">Yes, you can make money when people click on these links if you are setup with Adsense, Amazon, and eBay, but use caution and know when and when not to use these methods.  If you&#8217;re simply creating an informative Hub about a certain niche, by all means use these methods of making money.  If you&#8217;re marketing your own website, think about it a bit more before sending your readers off in another direction.</p>
<p>Following these tips will most certainly help you create a decent Hub at HubPages.  As always, I suggest experimenting different methods and techniques to see what works and what doesn&#8217;t.  <strong>Testing can make a huge difference when it comes to your profits</strong>.  Oh, and as always, Have Fun!!</p>
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